diff --git a/apps/api/src/database/migrations/2026-06-03.ts b/apps/api/src/database/migrations/2026-06-03.ts
index 618d62e..aee1d5e 100644
--- a/apps/api/src/database/migrations/2026-06-03.ts
+++ b/apps/api/src/database/migrations/2026-06-03.ts
@@ -17,6 +17,15 @@ export async function up(db: Kysely<any>): Promise<void> {
         .addColumn("rate_limits", "integer", (cb) => cb.notNull().defaultTo(0))
         .addColumn("has_failed", "boolean", (cb) => cb.notNull().defaultTo(false))
         .addColumn("last_error", "jsonb")
+        .addColumn("dedupe_key", "text")
+        .execute()
+
+    await db.schema.createIndex("events_idx_dedupe_key")
+        .on("events")
+        .columns(["group", "type", "dedupe_key"])
+        .unique()
+        .where("dedupe_key", "is not", null)
+        .where(sql.ref("ended_at"), "is", null)
         .execute()
 
     // TABLE: STANDARDS_DATASETS
@@ -60,6 +69,8 @@ export async function down(db: Kysely<any>): Promise<void> {
     // TABLE: EVENTS
     await db.schema.dropTable("events").ifExists().execute()
 
+    await db.schema.dropIndex("events_idx_dedupe_key").ifExists().execute();
+
     // TABLE: CALCULATORS
     await db.schema.dropTable("calculators").ifExists().execute()
 
diff --git a/apps/api/src/server.ts b/apps/api/src/server.ts
index 9676349..006b63d 100644
--- a/apps/api/src/server.ts
+++ b/apps/api/src/server.ts
@@ -24,7 +24,7 @@ import { EventsService, EventStatusSchema } from "./services/events";
 // CONSTANTS
 // -----------------------
 const EVENT_QUEUE_MANAGE_DELAY_MS = 1000   // 1  sec
-const JWT_EXP = "7d";
+const JWT_EXP = "1d";
 
 // SERVICES
 // -----------------------
diff --git a/apps/api/src/services/commerce.ts b/apps/api/src/services/commerce.ts
index 8a5abc6..ff44e1f 100644
--- a/apps/api/src/services/commerce.ts
+++ b/apps/api/src/services/commerce.ts
@@ -45,6 +45,7 @@ class ApparelOrdersService {
             types: {
                 "apparel_order_create": defineEventType({
                     schemas: { payload: t.Object({ wOrder: t.Object({}) }), state: t.Null() },
+                    dedupeKey: (p) => (p.wOrder as Webflow.Orders.Order).orderId,
                     processor: async (payload) => {
                         const wOrder = payload.wOrder as Webflow.Orders.Order;
 
@@ -76,6 +77,7 @@ class ApparelOrdersService {
                 }),
                 "apparel_order_fulfill": defineEventType({
                     schemas: { payload: t.Object({ wOrderId: t.String(), shipment: t.Object({}) }), state: t.Null() },
+                    dedupeKey: (p) => `${p.wOrderId}:${(p.shipment as Printful.Webhook.PackageShipped["data"]["shipment"]).tracking_number}`,
                     processor: async (payload) => {
                         const wOrderId = payload.wOrderId;
                         const shipment = payload.shipment as Printful.Webhook.PackageShipped["data"]["shipment"];
@@ -131,6 +133,7 @@ class ApparelSyncService {
                             t.Null()
                         ])
                     },
+                    dedupeKey: (p) => (p.filter?.pProductIds ?? []).join(","),
                     processor: async (payload, setState) => {
                         await this.ProductSyncer.syncApparel({
                             filter: payload.filter,
@@ -145,6 +148,7 @@ class ApparelSyncService {
                         payload: t.Object({ wProductId: t.String() }),
                         state: t.Union([t.Object({}), t.Null()])
                     },
+                    dedupeKey: (p) => p.wProductId,
                     processor: async (payload) => {
                         await this.Webflow.Products.remove(payload.wProductId);
                     }
diff --git a/apps/api/src/services/event-queue.ts b/apps/api/src/services/event-queue.ts
index f90c287..9863f88 100644
--- a/apps/api/src/services/event-queue.ts
+++ b/apps/api/src/services/event-queue.ts
@@ -16,6 +16,7 @@ type EventProcessor<P extends TSchema, S extends TSchema> =
 export type EventTypeOptions<P extends TSchema, S extends TSchema> = {
     schemas: { payload: P, state: S },
     processor: EventProcessor<P, S>,
+    dedupeKey: (payload: Static<P>) => string | undefined
 };
 
 type EventQueueCfg = {
@@ -137,17 +138,33 @@ export class EventQueue<G extends string, T extends Record<string, EventTypeOpti
         return front;
     }
 
-    async enqueue<K extends keyof T & string>(opt: {
+    async enqueue<K extends keyof T & string>({ source, type, payload }: {
         source: EventSource,
         type: K,
         payload: Static<T[K]["schemas"]["payload"]>
-    }): Promise<string> {
-        log.info({ payload: opt.payload }, "enqueuing");
-        const result = await db.insertInto("events")
-            .values({ group: this.group, type: opt.type, source: opt.source, payload: opt.payload as JsonValue })
+    }): Promise<void> {
+        if (!(type in this.types)) throw new Error(`event type not registered in this queue (${this.group}): ${type}`);
+        const cfg = this.types[type as keyof T]!;
+
+        const dedupeKey = cfg.dedupeKey(payload);
+        log.info({ payload, dedupeKey }, "enqueuing");
+
+        await db.insertInto("events")
+            .values({
+                group: this.group,
+                type,
+                source,
+                payload,
+                dedupe_key: dedupeKey ?? null,
+            })
+            .onConflict((oc) => oc
+                .columns(["group", "type", "dedupe_key"])
+                .where("dedupe_key", "is not", null)
+                .where("ended_at", "is", null)
+                .doNothing()
+            )
             .returning(["id"])
-            .executeTakeFirstOrThrow();
-        return result.id;
+            .executeTakeFirst();
     }
 
     async front(trx?: Transaction<DB>) {
@@ -174,11 +191,11 @@ export class EventQueue<G extends string, T extends Record<string, EventTypeOpti
     private async process(event: Pick<Selectable<DB["events"]>, "id" | "type" | "errors" | "payload" | "rate_limits">) {
         log.info({ id: event.id, type: event.type, payload: event.payload }, "processing event");
         if (!(event.type in this.types)) throw new Error(`event type not registered in this queue (${this.group}): ${event.type}`);
-        const cfg = this.types[event.type as keyof T]!;
+        const typeCfg = this.types[event.type as keyof T]!;
 
         try {
-            Value.Assert(cfg.schemas.payload, event.payload);
-            await cfg.processor(event.payload, (state) => this.Events.setState(event.id, state), event.id);
+            Value.Assert(typeCfg.schemas.payload, event.payload);
+            await typeCfg.processor(event.payload, (state) => this.Events.setState(event.id, state), event.id);
             await this.Events.resolve(event.id);
         }
         catch (err) {