diff --git a/apps/api/src/server.ts b/apps/api/src/server.ts
index eb9ba36..cbc914c 100644
--- a/apps/api/src/server.ts
+++ b/apps/api/src/server.ts
@@ -101,9 +101,7 @@ export const app = new Elysia()
     })
 
     .onAfterResponse(({ request, status, path }) => {
-        const skip: Record<string, string[]> = {
-            "/products/sync/": ["GET"]
-        };
+        const skip: Record<string, string[]> = { "/products/sync/": ["GET"] };
         if (env.NODE_ENV === "development" && skip[path]?.includes(request.method)) return;
 
         log.info({
@@ -165,16 +163,12 @@ export const app = new Elysia()
                         state: await productSyncer.getState(),
                         isRunning: await productSyncer.isRunning()
                     }))
-                    // Full sync
-                    .post("/", async ({ }) => {
-                        if (!await productSyncer.sync())
-                            throw status(409, "Sync already in progress");
-                    })
-                    // Per-product sync
-                    .post("/:printfulProductId", async ({ params }) => {
-                        if (!await productSyncer.sync({ printfulProductIdsFilter: [params.printfulProductId] }))
-                            throw status(409, "Sync already in progress");
-                    }, { params: t.Object({ printfulProductId: t.Numeric() }) }),
+                    // Run sync
+                    .post("/:printfulProductId?", async ({ params: { printfulProductId } }) => {
+                        log.debug({ printfulProductId });
+                        const canSync = await productSyncer.sync({ filter: { printfulProductIds: printfulProductId } });
+                        if (!canSync) throw status(409, "Sync already in progress");
+                    }, { params: t.Object({ printfulProductId: t.Optional(t.Numeric()) }) }),
             )
             .get("/:printfulProductId", async ({ params }) => {
                 const printfulProduct = await printful.Products.get(params.printfulProductId);
@@ -200,7 +194,7 @@ export const app = new Elysia()
             case Printful.Webhook.Event.ProductUpdated: {
                 const printfulProduct = payload.data.sync_product;
                 log.info({ productId: printfulProduct.id }, "printful webhook: product updated");
-                await productSyncer.sync({ printfulProductIdsFilter: [printfulProduct.id] });
+                await productSyncer.sync({ filter: { printfulProductIds: printfulProduct.id } });
                 break;
             }
             case Printful.Webhook.Event.ProductDeleted: {
diff --git a/apps/portal/src/routes/(app)/commerce/+page.svelte b/apps/portal/src/routes/(app)/commerce/+page.svelte
index 71fef7c..ac32768 100644
--- a/apps/portal/src/routes/(app)/commerce/+page.svelte
+++ b/apps/portal/src/routes/(app)/commerce/+page.svelte
@@ -28,7 +28,7 @@
         },
         sync: async (printfulProductId: number) => {
             synchronizer.startPolling();
-            await api.products.sync.post({ printfulProductId });
+            await api.products.sync({ printfulProductId }).post();
         },
     });
 
diff --git a/packages/commerce/src/sync.ts b/packages/commerce/src/sync.ts
index 70b3d61..268f5f0 100644
--- a/packages/commerce/src/sync.ts
+++ b/packages/commerce/src/sync.ts
@@ -23,7 +23,9 @@ type SyncState = {
 };
 
 type SyncOptions = {
-    printfulProductIdsFilter?: number[];
+    filter?: {
+        printfulProductIds?: number[] | number;
+    }
 };
 
 export class ProductSyncer {
@@ -38,14 +40,17 @@ export class ProductSyncer {
     }
 
     async sync(opt: SyncOptions = {}): Promise<boolean> {
+        if (typeof opt.filter?.printfulProductIds === "number")
+            opt.filter.printfulProductIds = [opt.filter.printfulProductIds];
+
         this.log.info("attempting sync run");
         const canRun = await this.run();
         if (!canRun) return false;
 
         try {
             const syncStart = Date.now();
-            if (opt.printfulProductIdsFilter)
-                this.log.info({ printfulProductIds: opt.printfulProductIdsFilter }, "sync started (filtered)");
+            if (opt.filter?.printfulProductIds)
+                this.log.info({ printfulProductIds: opt.filter.printfulProductIds }, "sync started (filtered)");
             else
                 this.log.info("sync started (all)");
 
@@ -55,8 +60,8 @@ export class ProductSyncer {
             this.log.debug("retrieving printful products");
             const allPrintfulProducts = await this.printful.Products.list({ forceAll: true });
 
-            this.log.info({ printfulProductCount: allPrintfulProducts.length, filter: opt.printfulProductIdsFilter ?? "N/A" }, "generating meta printful products");
-            const metaPrintfulProducts = await this.generateMetaPrintfulProducts(allWebflowProducts, allPrintfulProducts, opt.printfulProductIdsFilter);
+            this.log.info({ printfulProductCount: allPrintfulProducts.length, filter: opt.filter ?? "N/A" }, "generating meta printful products");
+            const metaPrintfulProducts = await this.generateMetaPrintfulProducts(allWebflowProducts, allPrintfulProducts, opt);
 
             for (const metaPrintfulProduct of metaPrintfulProducts) {
                 this.log.info({ name: metaPrintfulProduct.name, externalId: metaPrintfulProduct.webflowProductId }, "syncing meta printful product");
@@ -266,9 +271,12 @@ export class ProductSyncer {
     async generateMetaPrintfulProducts(
         allWebflowProducts: Webflow.Products.ProductAndSkus[],
         allPrintfulProducts: Printful.Products.SyncProduct[],
-        printfulProductIdsFilter?: number[],
+        opt: SyncOptions,
     ) {
-        const metaNameFilter = printfulProductIdsFilter
+        if (typeof opt.filter?.printfulProductIds === "number")
+            opt.filter.printfulProductIds = [opt.filter.printfulProductIds];
+
+        const metaNameFilter = opt.filter?.printfulProductIds
             ?.map((id) => allPrintfulProducts.find((p) => p.id === id))
             ?.filter((p) => p !== undefined)
             ?.map((p) => this.getMetaPrintfulProductName(p));