diff --git a/apps/api/src/server.ts b/apps/api/src/server.ts
index 006b63d..9f6fd74 100644
--- a/apps/api/src/server.ts
+++ b/apps/api/src/server.ts
@@ -261,9 +261,9 @@ export const app = new Elysia()
         }, {
             params: t.Object({ id: t.String() })
         })
-        .post("/:id/replay", async ({ params: { id } }) => {
-            const replayed = await s.Events.replay(id);
-            if (!replayed) throw new NotFoundError("Event not found or not in a failed state");
+        .post("/:id/retry", async ({ params: { id } }) => {
+            const retried = await s.Events.retry(id);
+            if (!retried) throw new NotFoundError("Event not found or not in a failed state");
         }, {
             params: t.Object({ id: t.String() })
         })
diff --git a/apps/api/src/services/event-queue.ts b/apps/api/src/services/event-queue.ts
index b3f371b..3114fbd 100644
--- a/apps/api/src/services/event-queue.ts
+++ b/apps/api/src/services/event-queue.ts
@@ -206,7 +206,7 @@ export class EventQueue<G extends string, T extends Record<string, EventTypeOpti
                     { rateLimits: event.rate_limits, delay: err.retryDelayMs, source: err.source, payload: err.payload },
                     "encountered a rate limit error"
                 );
-                await this.retry(event.id, err.retryDelayMs, "ratelimit");
+                await this.scheduleRetry(event.id, err.retryDelayMs, "ratelimit");
                 return;
             }
 
@@ -222,7 +222,7 @@ export class EventQueue<G extends string, T extends Record<string, EventTypeOpti
                     EventQueue.JITTER_FACTOR
                 );
                 log.warn({ err, errors: event.errors, retryDelayMs: retryDelayMs }, "encountered an error during event processing, retrying")
-                await this.retry(event.id, retryDelayMs, "error");
+                await this.scheduleRetry(event.id, retryDelayMs, "error");
                 return;
             }
 
@@ -231,7 +231,7 @@ export class EventQueue<G extends string, T extends Record<string, EventTypeOpti
         }
     }
 
-    private async retry(id: string, delayMs: number, type: RetryType) {
+    private async scheduleRetry(id: string, delayMs: number, type: RetryType) {
         await db.updateTable("events")
             .set((eb) => ({
                 errors: type === "error" ? eb("errors", "+", 1) : eb.ref("errors"),
diff --git a/apps/api/src/services/events.ts b/apps/api/src/services/events.ts
index 60f7cc5..9a91886 100644
--- a/apps/api/src/services/events.ts
+++ b/apps/api/src/services/events.ts
@@ -122,7 +122,7 @@ export class EventsService {
             .execute();
     }
 
-    async replay(id: string): Promise<boolean> {
+    async retry(id: string): Promise<boolean> {
         const result = await db.updateTable("events")
             .set({
                 started_at: null,
diff --git a/apps/portal/src/routes/(app)/activity/events/+page.svelte b/apps/portal/src/routes/(app)/activity/events/+page.svelte
index ba4c9d9..5d900f8 100644
--- a/apps/portal/src/routes/(app)/activity/events/+page.svelte
+++ b/apps/portal/src/routes/(app)/activity/events/+page.svelte
@@ -25,7 +25,7 @@
     let offset = $state(0);
     let group = $state("");
     let status = $state<EventStatus | "">("");
-    let replayingIds = $state<string[]>([]);
+    let retryingIds = $state<string[]>([]);
 
     function errorMessage(err: unknown): string {
         const value = (err as { value?: { error?: string } })?.value;
@@ -37,7 +37,6 @@
 
     function formatLabel(value: string): string {
         return value
-            .replace(/^apparel_/, "")
             .replace(/_/g, " ")
             .replace(/\b\w/g, (c) => c.toUpperCase());
     }
@@ -101,16 +100,16 @@
         refresh();
     }
 
-    async function replay(id: string) {
-        replayingIds = [...replayingIds, id];
+    async function retry(id: string) {
+        retryingIds = [...retryingIds, id];
         try {
-            const res = await api.events({ id }).replay.post();
+            const res = await api.events({ id }).retry.post();
             if (res.error) throw res.error;
             await refresh();
         } catch (err) {
             loadError = errorMessage(err);
         } finally {
-            replayingIds = replayingIds.filter((x) => x !== id);
+            retryingIds = retryingIds.filter((x) => x !== id);
         }
     }
 
@@ -232,12 +231,12 @@
                         {#if event.status === "failed"}
                             <button
                                 class="btn btn-xs"
-                                disabled={replayingIds.includes(event.id)}
-                                onclick={() => replay(event.id)}
+                                disabled={retryingIds.includes(event.id)}
+                                onclick={() => retry(event.id)}
                             >
-                                {replayingIds.includes(event.id)
-                                    ? "Replaying..."
-                                    : "Replay"}
+                                {retryingIds.includes(event.id)
+                                    ? "Retrying..."
+                                    : "Retry"}
                             </button>
                         {/if}
                     </td>