diff --git a/apps/api/src/server.ts b/apps/api/src/server.ts
index 900d6e6..a10ce9a 100644
--- a/apps/api/src/server.ts
+++ b/apps/api/src/server.ts
@@ -183,12 +183,17 @@ export const app = new Elysia()
             case Printful.Webhook.Event.ProductUpdated: {
                 const printfulProduct = payload.data.sync_product;
                 log.info({ productId: printfulProduct.id }, "printful webhook: product updated");
+
                 await syncService.sync({ filter: { printfulProductIds: [printfulProduct.id] } });
                 break;
             }
             case Printful.Webhook.Event.ProductDeleted: {
-                log.info({ externalId: payload.data.sync_product.external_id }, "printful webhook: product deleted");
-                await webflow.Products.remove(payload.data.sync_product.external_id);
+                const printfulProduct = payload.data.sync_product;
+                const webflowProductId = printfulProduct.external_id.split("-")[0];
+                log.info({ externalId: payload.data.sync_product.external_id, webflowProductId }, "printful webhook: product deleted");
+                if (!webflowProductId) throw new NotFoundError("Missing webflow product ID");
+
+                await webflow.Products.remove(webflowProductId);
                 break;
             }
             case Printful.Webhook.Event.PackageShipped: {